Objective
Study the markets for various BFSI products, and generate potential target segments along with detailed map of the consumer behavior.
Key strategy
The Revvlocity team conducted an extensive research to understand the potential market for the BFSI product, it’s size and the current trends. Consumer target segments were then generated using various parameters like age, gender, life stages and lifestyles.
result
The report covered an elaborate study of the market outlining key trends and short, medium and long term scenarios. This was leveraged by our client to identify new opportunity areas and to generate a 360 degree marketing strategy and approach for potential consumers in the U.S.